Every sales manager wants to sell more at existing customers. With Data Outlet you can easily calculate the assortment gap, by indicating a standard for your customers in one segment. So if you know that a customer in the petrol station segment with more than 100 m2 retail surface and at least 2 pay desks sells on the average 500 ice creams a day, you can calculate the potential sales of the total segment.
In Data Outlet you can show your own sales at the customer, compare it with the norm and calculate the gap. |
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